Dongfeng Passenger Vehicle Company, the passenger car division of Dongfeng Motor, and NBA China have reached a multi-year marketing partnership that makes Dongfeng Aeolus the official vehicle of the NBA.
Dongfeng Aeolus was the official vehicle of the NBA China Games 2010 and Thursday's announcement marks an extension of that relationship. Through this new, comprehensive marketing partnership, Dongfeng Aeolus will be integrated into a diverse array of NBA marketing and media platforms to share the excitement and passion of its brand with NBA fans across China. At the same time, the two companies will extend the partnership to Dongfeng Aeolus dealerships to bring the NBA experience to even more basketball fans across China.
"The successful partnership of NBA China Games 2010 connected us with millions of NBA fans in China," said Li Shaozhu, president of Dongfeng Passenger Vehicle Company. "We will continue to provide innovative and dynamic activities to help fuel basketball fans' passion for the NBA and the Dongfeng Aeolus brand."
"Dongfeng helped us bring our fifth set of preseason games to Chinese fans during NBA China Games 2010, and we are thrilled to deepen our relationship and build upon our mutually beneficial cooperation" said Heidi Ueberroth, president of NBA International.
(China Daily 01/22/2011 page15)